YOU’RE SHOUTING INTO THE VOID

Efforting is your anti-hero.

You find yourself doing ALL the things especially when it comes to marketing your product. You're going to ALL the markets, you're posting on ALL the socials, even trying viral TikTok dances if it will only get you some customers.

Nothing is working.

You're yelling but nobody is buying and product is starting to accumulate. You need to make some sales now.

But where on earth are the customers hanging out?

Everybody eats. So why is it so hard to find people that want to eat your food?

You have a great product and you are motivated to make a sale. Any sale.

What's it costing you?

All this efforting is exhausting. You're frustrated and annoyed at the customers who should be buying from you.

It's demoralizing to try so hard and not make a sale. You're great at growing stuff but if you can't make sales you're going to have to close up shop.

You question yourself.

Your business model.

Maybe adding more variety to your product line will bring in more sales.

You're not confident in your ability to turn things around.

But if you're constantly "turning all the knobs" and jumping from one strategy to the next, how will you ever know if you've hit on something that works?

How to break the cycle

Sometimes just acknowledging that you are Shouting Into the Void is enough to get you unstuck. When you finally have clarity about how you are standing in the way of your own progress it sparks new inspiration and ideas.

But you're already full of ideas aren't you? You've tried them all and nothing worked.

When you're so fixated on the desperate need to SOLVE the problem, it can be difficult to zoom out to actually SEE the problem.

Well, what if the solution is not doing "all the things"? What if the key to your success is to do one thing and do it well? 🤯

Coaching can help. It provides a neutral perspective and non-judgemental space to explore the thoughts and motivations that keep you spinning.

The one-on-one support and accountability of coaching helps constrain and focus your energy.

By reigning in "shiny-object syndrome" you can stop exhausting yourself and actually see (and value) the progress you've already made.