YOU’RE PUTTING OUT FIRES
No time to come up for air, the tractor is *literally* on fire, the irrigation system failed catastrophically, the pigs are out (again), and some disease you've never seen before is ravishing the prop house.
You are constantly on the go, with no time to stand still. The to-do list is a mile long and it will take you longer to explain how to do something than if you just did it yourself.
You can't even think of scheduling anything in advance because there's always some disaster that comes up.
Quickbooks hasn't been updated in months and office tasks are limited to payroll and frantically trying to find all your paperwork for a certification inspection next week.
You are overwhelmed and disorganized - drowning in the day-to-day chaos.
What's it costing you?
You collapse into bed each night asking yourself, "Is this all there is?" You're exhausted from working dawn til dusk (and more) but you lack any sense of accomplishment because you're not even close to crossing everything off the to-do list.
You barely get a chance to eat (and scoff at the garbage you feed yourself while tending such nourishing food for others). There's so much to do. Your brain is full.
You so desperately need a break (after all, you should be spending time with your kids) but when you finally allow yourself a moment to sit, you shame yourself for not working.
How long has it been like this? Can you even remember back when this dream of owning a farm was fun?
How to break the cycle
Sometimes just acknowledging you’re Putting Out Fires is enough to get you unstuck. When you finally have clarity about how you are standing in the way of your own progress it reveals new solutions.
But you already know you're overwhelmed, don't you?
What you need is help to organize and tame the chaos.
Coaching helps by providing a calm space where you can empty your brain of the mental clutter. Once it's out in the open, we can see all the moving parts and prioritize the triage.
When you focus and constrain your energy to fighting just *one* fire at a time, you'll start actually making meaningful progress on that to-do list.
And you'll free up time and space in your days you can devote to:
Personal time (making sure your cup is full so you can meet the day head-on)
Finally getting to those backburnered tasks (ignoring them hasn't made them less important)
And yes, dealing with new fires that crop up because the very nature of farming and ranching is "predictably unpredictable" - you never know what or when, but you can be certain it's coming. And you get to choose how you want to show up in that situation.
The goal of coaching is to help you reclaim agency and control over your thoughts about your farm so you can lead as a cool, calm CEO instead of a chicken with its head cut off.