YOU’RE A LEMONADE STAND

Build it and they will come! You know you have a fabulous product and a cute booth. You hope lots of people stop by.

It seems innocent enough. A charming lemonade stand 🍋 What's not to love?

But this is dangerous territory and the Lemonade Stand will be your downfall if you do not take action.

Simply put, a lemonade stand is never intended to be a for-profit business.

Farming is too hard, time-consuming, and expensive to give your products away for free.

Straight talk: You're doing just that.

What's it costing you?

For one, you're not making sales. That feels terrible and threatens your ability to run a profitable farm.

Yet being "salesy" feels so gross and sleazy. You don't want to pester people or make them feel uncomfortable.

So you stand back and let customers come to you. They're few and far between and when you engage you're so preoccupied with not acting awkward... it happens anyway!

So you shrink back - you can't put your foot in your mouth if you never open it, right?

The cycle perpetuates and you internalize that lack of sales to mean something about YOU.


How to break the cycle

Sometimes just acknowledging your Lemonade Stand tendencies is enough to get you unstuck. When you finally have clarity about how you are standing in the way of your own progress it sparks new inspiration and ideas.

The first step is really to define the vision of your farming experience:

Do you want to make farming your business? Or do you just want to raise farm products for your family (and sell the surplus)?

There’s no right or wrong answer here.

Farmer/Rancher. Hobby farmer. Homesteader. They’re all good choices.

But you have to find clarity about what you want first.

This is where coaching can help. Coaching brings in a neutral perspective and a non-judgemental space.

It's a place where you can zoom out and explore:

  • Why you are taking the actions you do in your life and business?

  • Are those actions leading you closer to your goal? Or just heaping on pressure and obligation?

  • What do you need to do to find balance?