The stuff nobody talks about
But probably should
There's no right place to start.
Pick the one that sounds like your brain today.
You're worried about the wrong thing - the farm down the road can't steal your customers (but you can lose them anyway)
That new farm isn't your competition. Your distraction is. Here's where your attention should actually be going.
Why writing down your plan for next season feels scarier than it actually is
Writing it down makes it real. And real means you might fail. Here's why that fear is keeping you stuck and what to do about it.