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"The Becoming" Katia Steckly "The Becoming" Katia Steckly

The hidden cost of “friends and family” pricing

You didn't mean for it to become a policy. It started with one person. A neighbor, a family member, a friend watching every dollar. You gave them a deal because it felt like the right thing to do. And then it happened again. And again. Now you have a two-tier pricing system you never decided to create — and it's costing you more than you know.

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