Show up sweaty: How to do the thing before you feel ready

You're waiting to feel ready.

Ready to launch the new product. Ready to raise your prices. Ready to reach out to that wholesale account. Ready to start marketing yourself.

You're waiting for confidence. For certainty. For the perfect plan.

But ready never comes. And while you wait, nothing happens.

Thriving farmers have figured out something crucial: you don't have to feel ready to start. You just have to show up sweaty.

Let me explain what that means and why it changes everything.

What "show up sweaty" actually means

Show up sweaty means you do the thing before you feel prepared for it.

You launch the product even though the website isn't perfect. You raise your prices even though it feels scary. You send the email even though you're not sure what to say.

You show up with sweaty palms. With butterflies in your stomach. With doubt in your head.

You show up anyway.

Not because you're reckless. But because you understand that action creates clarity, not the other way around.

You don't get clear by thinking about it more. You get clear by doing it and learning as you go.

Why you're waiting

You think you're waiting because you're not ready yet. You need more information. More preparation. More certainty.

But that's not what's actually happening.

You're waiting because you're scared. Scared of failing. Scared of looking stupid. Scared of it not working.

So you tell yourself you need to prepare more. You need to research more. You need to plan more.

But really, you're just avoiding the uncomfortable feeling of doing something new.

And preparation has become procrastination. Planning has become paralysis.

You're not getting ready. You're just staying safe.

The cost of waiting to feel ready

While you wait to feel ready, time passes. Seasons pass. Years pass.

And your business stays exactly where it is.

The product you want to launch stays unlaunched. The prices you want to raise stay the same. The wholesale account you want to reach out to never hears from you.

Not because you're not capable. But because you're waiting for a feeling that doesn't come before action.

You think: when I feel ready, then I'll do it.

But it works the other way: when I do it, then I'll feel ready.

Confidence comes from doing the thing, not from preparing to do the thing.

How thriving farmers do it differently

Thriving farmers don't wait to feel ready. They just start.

They launch the new product with a simple sign at the market. They raise their prices by $2 and see what happens. They send a basic email to a wholesale buyer.

It's not perfect. It's not polished. But it's done.

And then they learn from what happens. They adjust. They improve. They try again.

They show up sweaty. They do the thing before they feel prepared. They build the plane while they're flying it.

Not because they're fearless. But because they've learned that waiting for ready means waiting forever.

Action creates clarity

You can't think your way into clarity. You can only do your way into it.

You think if you just plan more, research more, prepare more, then you'll know exactly what to do. Then you'll feel ready.

But clarity doesn't come from thinking. It comes from doing.

You launch the product and learn what customers actually want. You raise the prices and learn who your real customers are. You send the email and learn how to talk about your farm.

Every time you do the thing, you get information. Real information. Not theoretical information from more research. Actual data from the real world.

And that data tells you what to do next. That's how you get clear. Not by planning. By doing.

It's supposed to feel uncomfortable

Showing up sweaty feels wrong. It feels irresponsible. It feels like you should wait until you're more prepared.

But that discomfort is actually proof you're doing it right.

Growth lives in discomfort. New things feel uncomfortable. That's normal.

If you wait until it feels comfortable, you'll never do anything new. Because new never feels comfortable.

So the discomfort isn't a warning sign. It's not evidence you're not ready. It's just what growth feels like.

Show up sweaty. That's the price of admission for anything new.

You don't need permission to start imperfectly

You're waiting for someone to tell you it's okay to launch the imperfect version. To raise prices without being sure. To try something before you have it all figured out.

So let me tell you: it's okay.

You don't need permission to start imperfectly. (Just in case, you have my permission though). You don't need to have it all figured out. You don't need to know exactly how it will go.

You just need to be willing to try. To learn. To adjust as you go.

Perfect is not the standard. Done is the standard.

And you can always improve done. But you can't improve not-started.

The practice of showing up sweaty

This isn't about being reckless. It's about building the muscle of action before readiness.

Start small. You don't have to launch the entire new product line. Launch one product. See what happens.

Give yourself permission to adjust. You're not committing to this forever. You're just trying it. You can change it based on what you learn.

Expect discomfort. The sweaty palms are normal. The butterflies are normal. That's just what it feels like to do something new.

Do it before you feel like it. Don't wait for confidence or motivation or inspiration. Just schedule it and show up.

Learn from what happens. Whether it works or doesn't work, you're getting information. Use that information. Adjust. Try again.

That's the practice. Show up sweaty. Do it scared. Learn from it. Do it again.

What changes when you start showing up sweaty

Everything.

You stop being paralyzed by planning. You stop waiting for perfect. You stop letting fear make your decisions.

You start building momentum. You start learning faster. You start making progress.

Not because every thing you try works. But because you're actually trying things instead of just thinking about them.

And over time, you build evidence. Evidence that you can do hard things. Evidence that you can handle uncertainty. Evidence that you're capable.

That evidence becomes confidence. Not fake confidence. Real confidence. The kind that comes from actually doing the thing.

The invitation

You have something you're waiting to feel ready for. You know you do. I know you do.

A product you want to launch. A price you want to raise. An email you want to send. A change you want to make.

You're waiting to feel ready. But ready isn't coming.

So try this: show up sweaty.

Do the thing this week. Even though you're not ready. Even though you're scared. Even though you don't know exactly how it will go.

Just do it. Sweaty palms and all.

And see what happens. See what you learn. See how it feels to take action instead of staying stuck in preparation.

You don't have to be ready. You just have to be willing.

Show up sweaty. That's how you grow.

If this resonated, you might also want to read:

The energy drain of unmade decisions - Stop waiting for certainty and make the call at 70%

You can't grow your farm business past who you're willing to become - Becoming someone who acts before they feel ready

The mindset that separates thriving farms from struggling ones - How thriving farmers take action despite uncertainty

If you need support actually doing the thing instead of endlessly preparing for it, I'm here. You can schedule a free chat with me anytime at FarmCoachKatia.com/work-with-me.